Articles

Traditional Word Of Mouth Advertising

by Alex Perez-Prat

How do you enter a joint business venture quickly?

Look for a firm which has a site or online magazine that targets the same clientele as yours. Find out whether they might like to go into partnership with you and whether you could use their online resources to market your own product or service.

If you are looking for something to exchange, think about providing samples of your product without cost. For those who have a separate web site, consider including a return link as a reciprocal promotion. Sweeten the offer enough, and they will find it impossible to decline.

Make use of your very own subscribers and visitors. Nothing like giving out something for free to make them come running to your site. In these freebies, put your advertisement. It does not have to be too obvious. A subtle ad that has a link back to you is more than enough.

You can use this technique to help spread an advertisement of yourself everywhere. This technique and style benefits both you and your visitor. You can get more than what you expected by giving some of your own.

You cannot allow your company to get into a negative position. No matter how hard you work, a solo victory may not be possible. An alternative is to examine other online retailers similar to yours. Consider forming a collective and pooling resources where it makes sense. Together, you might be able to put up a good fight.

The benefit of this joint venture can extend to the separate goods and services offered by each individual site. The collective will decrease the amount each individual site might need to spend. The result would be increased dollars for everybody.

Look for groups of electronic publishers that already reach your target audience. Contact each of them, and tell them that you are working with their competition, and willing to cut a deal. Further, you should offer a bonus to the site who bring you the most new visitors.

You have to ensure that your bonus is great. Aim to make it one of a kind with a little small personal touch. You may not be close to the person but there are many advices you can research regarding what men and women like better as gifts.

Consider trying a series of giveaways. The promise of something for nothing is not only a great way to "get the word out", but stretches across all of the market regions. You should contact persons who run a web site directed at your target audience. Offer to provide prizes for a joint contest.

Ask them to run your ad or place your ad on their website in exchange for what you've done. You can ask for a solo ad if the contests you're offering are good enough, or they can put them on their web sites.

Another type of contest you can do is what they call a 'contest swap'. Tell them that you will promote their products is they will also promote yours. If both of you do not have anything to offer for this contest, you can always come up with something together.

Speak with them about the good things that will arise from this joint venture. After you have demonstrated the possibilities, it is quite likely there could be future collaborations. All you need to do is come up with some good ideas, and they will then listen. The history you developed would become invaluable.

Another joint venture idea is columns. It is possible to write your own column then proceed to attempt to sell it to the owner of a website or a publisher, keeping in mind that unique content is better because the publishers you are offering your column to prefer to have something out of the ordinary. Website owners are always looking for new content in exchange for advertising.

Getting your business cards out there is helpful. Whenever another company gives you a business card, return the favor. You hand their your card, and they hand you theirs.

The traditional way of advertising is by word of mouth. This is considered one of the best ways to get the word out, about you and your business.

Now that these ideas on joint venturing are laid out for you, there is no reason for you to wait around any longer. Join one now.

Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom

Published March 15th, 2008

Filed in Business, Marketing

 

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