A business speaker is only as good as his or her ability to design a speech and communicate effectively.

It does not necessarily follow that an expert on business matters has the know-how to engage, educate and entertain an audience.

International, professional business speaker John Bell shares some of the top tips that have resulted in him being 'Voted UK Best Speaker of the Year' on four occasions.

In this article John gives an overview of how a professional business speaker goes about creating order by giving a speech some sense of structure.

Someone can be superb in general business matters yet come over as a bumbling fool when placed in front of a business audience of their peers as an event speaker.

It is important from the outset you appreciate that great business speakers are not born a 'natural business speaker'.

Great business speakers learn the skills required to give an effective speech and then repeatedly practise to perfect.

What follows are the basics of preparing a public presentation as a business speaker.

Firstly, as a business speaker, you need not only to establish the title of your talk but also the objective of the presentation. e.g. the title may be 'The Alpha Widget' and the objective could be 'To familiarise delegates with the benefits of using the Alpha Widget'.

Clarify the purpose of your role as a business speaker by asking the client what they would prefer the audience knew or felt at the conclusion of your speech.

It's also wise as a business speaker to know exactly how long your speech is expected to last in the event's proceedings.

In preparation for the task ahead clear your desk of all clutter and you are already on the road to becoming a polished business speaker admired by many.

Write the title of your talk and speech objective as a business speaker onto separate Post-its (or scrap papers), and then place them in the centre of your now cleared desk.

Carry out a brainstorming session by writing anything that comes to mind that is connected to your title or business speaker objectives onto additional Post-its and place them around your title and defined objective.

Now, as a great business speaker in the making, you need to edit your work by removing any Post-its not essential to your talk theme.

Take into account the amount of time that the event organisers have set aside for your speech, and the time allocated to you, the business speaker, at the end of your talk to take questions from the audience etc.

Consider each Post-it as no more then two to three minutes in speaking time and this will help you improve your time management skills as a business speaker.

Establish order in your business speaker presentation by separating the Post-its and creating a beginning, middle and end in your speech. The beginning might be related to what existed prior to the production of the the amazing, new product, the middle a reference to the main advantages of the product, and the end perhaps some reference to the future benefits the delegates will achieve when they use the fantastic product.

You will also require a quick 'overview', normally placed near the front of your presentation, that tells the audience what you will be covering during your speech.

The conclusion provided by a business speaker usually consists of little more than a brief summary of the presentation and an equally short 'thank you for listening' comment or an 'any questions in the time remaining?' type statement.

Remember that important matters in your business speech may mean other less important material needs to be dropped. Quality business speakers know how to allocate time to talk topics.

Your masterpiece now has structure and you have laid the foundation for a presentation that other business speakers will listen to admiringly.

Top, professional business meetings speaker John Bell is as comfortable speaking in front of 5,000 delegates as he is 5. A Master of Education and former comedy entertainer John 'EDU-TAINS' business delegates with his unique style of delivery. To better understand why he has been voted 'Best UK Conference Speaker of the Year' on four occasions you need to visit John's Website and watch some short videos of him performing as a business speaker.